Take Back Your Mind UK

[Social Media Management]

Industry: Non-Profit, Mental Health

Platforms: Instagram, Facebook + TikTok

01 – The Challenge

Take Back Your Mind UK, a mental health non-profit, struggled with social media strategy, branding, and content direction. With no content guidelines in place, they found it difficult to post consistently and engage their audience.

Their primary goal was to increase reach, engagement, and brand awareness.

As the social media manager of this mental health organisation, my goals included;

• Creating a brand identity and guidelines

• Generating social media consistency

02 – The Solution

To establish a strong foundation, I implemented:

• Brand & Content Guidelines. Creating a cohesive, recognisable brand identity.

• SEO-Optimised Bio & Profile. Enhancing discoverability and clarity.

• Custom Content Templates. Enabling volunteers to create consistent, on-brand content.

• Optimised Posting Schedule. Posting at peak times for maximum reach.

• Hashtag & Content Hook Strategy. Ensuring content was seen by the right audience.

03 – The Results

Take Back Your Mind UK now goes forth with a brand identity and guidelines that can be used to create stand-out content.

Being able to share information about various mental health issues and raise awareness of how important mental health is was something that felt like a real privilege and honour to be involved with.

During my time, I increased their reach (+1,000% over all platforms), engagement and followers and left a lasting impression on their social media profiles and department that continues today.

Highlighted Campaign

Not Just A September Conversation

This ongoing awareness campaign challenged the idea that conversations around suicide should be limited to Suicide Prevention Month. I worked with Take Back Your Mind UK to develop year-round social media content and copy that encouraged open dialogue, reduced stigma, and provided accessible support resources. Through thoughtful design and impactful messaging, we helped keep this critical conversation visible beyond just one month.